I thought this short response to Film Noir target audiences was pretty interesting.
Film Noir target audience
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As I knew previously, it seems unanimous with all views that the primary target gender is males. However, this article raises questions over whether the target demographic should be young males or older males. I am inclined to think that the demographic is shifting towards younger males- the Noir period boomed in the 40s and 50s. If the target audience for modern Film Noir was to be (as outlined in the article) those who grew up with Film Noir, that puts the target audience age at about 70-85. This is not a prime target audience for modern cinema, for obvious reasons. I therefore believe that the target audience is shifting for modern Film Noir, to males aged 16-35. This is based on the target demographic for such modern Noir influenced films as ‘Sin City’ (2005), ‘Memento’ (2000) and ‘The Man Who Wasn’t There’ (2001), which is males aged 16-35. This, then, shall be the target audience for our production: Males, aged 16-35.
As I knew previously, it seems unanimous with all views that the primary target gender is males. However, this article raises questions over whether the target demographic should be young males or older males. I am inclined to think that the demographic is shifting towards younger males- the Noir period boomed in the 40s and 50s. If the target audience for modern Film Noir was to be (as outlined in the article) those who grew up with Film Noir, that puts the target audience age at about 70-85. This is not a prime target audience for modern cinema, for obvious reasons. I therefore believe that the target audience is shifting for modern Film Noir, to males aged 16-35. This is based on the target demographic for such modern Noir influenced films as ‘Sin City’ (2005), ‘Memento’ (2000) and ‘The Man Who Wasn’t There’ (2001), which is males aged 16-35. This, then, shall be the target audience for our production: Males, aged 16-35.
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